Much of the TrustDR work produced over the last couple of years has been looking at the underlying business model for mainstream e-learning and how establishing what that really is points to an 'IPR management regime' - at its most basic, whether the value is in the content or in the teaching process (supported by shared content), and choosing appropriate licences to express your intent.
There's a really useful article from First Monday that describes some different economic models that make use of Creative Commons licences - focussing on managing risks and opportunities. Also worth looking at is the model agreement from Open Business that seeks to create a framework for business use of CC licensed work.
This post from (c)ollectanea pretty much sums up the idea that we can solve what we perceive to be a copyright problem with the right business model.
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